Custom AI Agents That
Execute Marketing
Not Just Analyze It
Purpose-built AI agents for marketing analytics,
optimization, and autonomous campaign execution.
Years of Enterprise
Experience
Experiments Driving
Measurable Results
40% of Marketing Time Goes Into Reporting Not Action
More channels.
More data. More tools. Same team size.
Expectations scale
faster than decisions do.
Leadership expects faster growth, sharper personalization, and provable ROI but execution struggles under complexity.
This isn't a tooling problem.
It's
a decision system gap.
HOW THIS SHOWS UP ACROSS TEAMS
Data without decisions
Dashboards multiply, but leadership still asks "What should we do next?"
Traffic without conversions
You see the drop-offs. You don't see the root cause or the fastest fix.
Spend without clarity
Budgets are approved quarterly. Performance is questioned weekly.
AI Without Operational Readiness
Everyone wants automation. Few teams have the structure to deploy it responsibly.
Four Ways To Transform Your Marketing
Click to explore services.
Each enhanced by Agentic AI capabilities
CRO + Experimentation Framework
Increased lead submissions by 217%
Built on already strong traffic momentum, the focus shifted to enhancing journey clarity and decision pathways unlocking significantly higher lead conversions without increasing acquisition spend.
"Tatvic's proactive, data-driven approach significantly improved our purchase funnel and overall conversions."
GA4 Optimization + Measurement
Infrastructure
Strengthened Data Accuracy with GA4 Optimization
ET Money partnered with Tatvic to eliminate tracking inconsistencies and build a reliable GA4 measurement foundation across web and app journeys. The engagement focused on improving data accuracy, WebView visibility, and decision-ready analytics for scalable growth.
"Tatvic's GA4 expertise and detailed recommendations significantly improved our data accuracy and reporting clarity, helping us make better data-driven decisions."
CRO + Experimentation Framework
Increased Funnel Progression with CRO & Experimentation
ICICI Prudential partnered with Tatvic to uncover hidden friction in the iProtect and GIFT journeys and systematically improve funnel clarity through experimentation. The objective: unlock higher lead conversion and deeper funnel progression without increasing acquisition spend.
"Tatvic's A/B testing program has been an absolute game-changer for our business. The impact on our website performance and conversions has been remarkable."
Conversion Optimization + Analytics Insights
Optimizing Conversion Strategy for Higher Conversions
Aegon Life worked with Tatvic to analyze funnel drop-offs on mobile web, refine the premium-to-purchase journey, and lift overall conversion performance through data-led UX improvements.
"Our collaboration with the Tatvic Analytics team has helped us reduce the drop-offs from our website and improve the conversion rate of our website significantly for key products."
CRO + Experimentation Framework
Increased Test Ride Engagement & Bookings
With rising EV interest and strong mobile traffic, the focus shifted to simplifying decision journeys and making test ride actions more intuitive - helping high-intent visitors move from exploration to action with greater confidence.
"Tatvic's structured experimentation approach helped us better understand customer behaviour and implement changes that delivered meaningful performance improvements."
CRO + Funnel Optimization
Redefining the Test Ride Journey for Higher Conversions
Royal Enfield partnered with Tatvic to reimagine the "Book a Test Ride" journey by reducing friction and redesigning the form experience through structured A/B experimentation. The goal: drive more qualified leads without increasing media spend.
"Tatvic's structured CRO program helped us drive incremental leads through a smarter, data-backed approach to optimization."
Experimentation + A/B Testing
66% Higher Conversion Rate Through A/B Testing
Cars24 partnered with Tatvic to test a simplified single-step appointment booking experience, using A/B redirect testing to validate user preferences and conversion drivers at scale.
"Google Analytics, along with Google Optimize, helped us increase the conversion rate for the users landing on our page. It validates our assumption of testing the layout change and provides results based on user behavior data points."
CRO + Experimentation & Personalization
Increased purchases by 22% through CRO-led funnel optimization
With strong traffic momentum already in place, the opportunity was to refine the purchase journey, improve product discovery, and simplify decision-making turning browsing intent into actual purchases.
"After engaging with the Tatvic team, we saw a visible improvement in our purchase funnel. Conversion rates and add-to-cart performance improved significantly with their proactive, data-driven approach."
GA4 + BigQuery + Unified Analytics
Framework
Building a Unified Analytics Foundation for Smarter Marketing Decisions
Depo24 partnered with Tatvic to unify fragmented GA4 and CRM data into a single, actionable analytics ecosystem. The objective was to connect user behavior with customer records, improve journey visibility, and enable faster, insight-led marketing decisions through real-time dashboards and advanced data integration.
CRO + Vision of Conversion + A/B Testing
Boosting Conversions with Targeted A/B Testing
Tatvic identified key drop-offs in Titan Eye+'s online journey and used structured A/B tests to streamline homepage navigation and product pages. These targeted interventions increased user engagement and made it easier for visitors to complete purchases.
"Tatvic's experimentation program helped improve user experience across the funnel, reducing drop-offs and boosting conversions. Their Vision of Conversion framework is highly effective and actionable."
Conversion Optimization + Behavioral Insights
58% More Reader Contributions Through Smarter Optimization
ThePrint partnered with Tatvic to optimize contribution funnels with behavioral insights, improving reader engagement signals and turning them into measurable subscription and contribution growth.
"Through the Google News Initiative, Tatvic and Mediology helped us with UX changes and impactful GA4 dashboards - driving a 58% increase in contributions. That gives ThePrint the data-backed decisions we need to grow loyal readers and build a sustainable newsroom."
App Review Analysis + NLP + Google Cloud
How Review Insights Fueled Actionable Business Outcomes
Tatvic helped SonyLIV automate analysis of Play Store reviews using AI-driven topic modeling and sentiment classification. The solution reduced manual tagging, provided actionable insights, and enabled teams to respond faster to customer feedback.
"Tatvic's Review Analysis Solution has helped us focus on actionable insights rather than manual tagging. The AI-driven categorization allows each topic to be owned by specific teams, enabling meaningful actions at scale."
DV360 + Performance-Based Targeting + Cost
Optimization
How DV360 Helped Cut Viewer Acquisition Costs
Tatvic optimized MX Player's Display & Video 360 campaigns using first-party audience targeting, bid strategies, and continuous reporting. This approach improved conversions while significantly lowering acquisition costs.
"A digital marketing campaign is only successful when every dollar is measurable and optimizable. Working with Tatvic helped us exceed our KPIs and deliver strong results on every investment."
Analytics defined the last decade. Agentic AI will define the next.
Estimate potential savings, automation impact,
and productivity gains across your operation.
Start Your Journey
Speak with a strategy expert about your goals.
Marketing First.
AI-Enabled.
AI should amplify your marketing expertise, not replace it. We build systems tailored to your challenges-not off-the-shelf tools that force you to change how you work.
Your Data
Built on your stack, your customers, your context. Not generic models trained on someone else's business.
Your Challenges
We diagnose before we prescribe. Solutions designed for your specific bottlenecks and goals.
Your Team
AI that works with marketers, not around them. Adoption designed in from day one.
Social marketing & advertising.
We provide digital experience services to start up and small businesses. We help our clients succeed by creating brand identities, digital experiences, and print materials. Install any demo, plugin or template in a matter of seconds.
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Resources
Strategic Insights
GA4 Data Pipeline: What Happens to Your GA4 Data Between Collection and Reporting When a number in your GA4 report...
The Hidden Cost of Form Tracking Failures in US Real Estate Lead Generation For property portals and listing platforms operating...
Why Media Publishers Are Losing Programmatic Ad Revenue Without Knowing It Every publisher knows that programmatic ad revenue is the...
When AI Makes Bad Data More Dangerous: The Case for Data Quality AI Analytics Every blog in this Proactive Analytics...
An Alert Without a Playbook Is Just Noise: Building an Analytics Alerting System That Works In this Proactive Analytics series,...
This is the third blog in Tatvic’s Proactive Analytics series. In the first blog , we established why reactive analytics...
