How Tatvic Increased Conversion Rate for Book The Ride Form For Royal Enfield
50%
Increase in conversion rate overall
12.6%
Increase in form pageviews
About Client
Royal Enfield is one of India’s oldest and most iconic motorcycle brands in continuous production. The company is headquartered in Chennai, India and is famous for its robust and high-performing motorcycles.
Business Challenge
- Limited Traffic on the “Book The Ride” page
- Dissatisfactory conversion on the “Book The Ride” page
Business Impact
The refined form design delivered a 50% uplift in conversion rates and increased engagement, contributing to more qualified leads and stronger customer acquisition across devices.
"Leveraging their comprehensive CRO program, the Tatvic Analytics team re-designed the 'Book a Test Ride' form on our website. The redesigned form resulted in improved conversions and incremental leads from our website. I would highly recommend Tatvic's Performing CRO Program to my industry colleagues."
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