Amar Ujala Achieves 95% Data Accuracy and 75% Analytics Adoption Through Unified Analytics
95%
Improved data accuracy across web and app tracking
75%
Increased adoption of analytics tools across teams
About Client
Amar Ujala aimed to strengthen its digital analytics ecosystem by building a unified and reliable data foundation across its website and mobile applications. The objective was to improve data accuracy, enhance visibility into user journeys, and increase adoption of modern analytics tools to enable consistent, data-driven decision-making across teams.
Business Challenge
Amar Ujala faced challenges in establishing a unified and scalable analytics ecosystem across its website and mobile applications. The lack of a standardized measurement framework resulted in inconsistent data accuracy and limited visibility into user journeys. Additionally, low adoption of GA4, GTM, BigQuery, and Looker Studio limited the organization’s ability to generate reliable insights, streamline reporting, and support data-driven decisions.
Business Impact
- 95% Improved data accuracy across web and app tracking
- 75% Increased adoption of analytics tools across teams
Tatvic team's analysis of our existing setup and actionable feedback helped us gain a deeper understanding of our data flow and insights ecosystem. Their support significantly accelerated multiple internal processes.
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