Hello There!

Lorem ipsum dolor sit amet, consectetur adipiscing elit,

Start a Conversation Start a Conversation
CUSTOMER EXPERIENCE INTELLIGENCE

AI-Powered Experimentation for
Continuous Conversion Growth

Use customer signals, AI, and experimentation to find
what to optimize and improve conversions continuously.

Activate Experimentation Check Your Data Readiness
Trusted by leaders across industries
Royal Enfield
SonyLIV
ICICI Prudential
ICIC Lombard
Dot&Key
MXPlayer
TOIGroup
PharmEasy
BookMyShow
HDFC Life
TVS Motors
Asian Paints
ET Money
THE CHALLENGE

Your Funnel Has Friction.
Finding It Is the Hard Part.

Customer journeys generate data but optimizing them consistently remains a challenge.

The Solution

Customer Experience Intelligence introduces an AI-driven optimization layer that continuously improves user journeys and conversion performance.

Friction Hides in the Journey

Users drop off across pages, steps, and interactions, but the biggest conversion barriers aren't always obvious.

CUSTOMER EXPERIENCE INTELLIGENCE

From Conversion Friction to Better Experiences

AI-powered CRO workflows help your team find the problem, decide what to test, and learn what works, continuously.

01 · Analysis

Conversion Diagnostics

Find Where Customers Get Stuck

Analyze behavioral, funnel, and experience signals to identify friction and prioritize the journeys that need attention.

Answers questions like

  • Where are users dropping off?
  • What’s creating friction?
  • Which opportunities matter most?
Clearer priorities · Faster diagnosis · Better CRO opportunities
Human in the Loop

Teams interpret diagnostics and define next steps

02 · Decision

Experimentation Intelligence

Know What to Test Next

Turn conversion opportunities into structured hypotheses and prioritize experiments based on potential impact, effort, and evidence.

Answers questions like

  • What should we test next?
  • Which hypothesis has the strongest potential?
  • Where should testing effort go first?
Human in the Loop

Teams approve experiments and interpret results

03 · Learning & Scale

Adaptive Experience

Scale What Works

Use experiment learnings and behavioral signals to deliver more relevant experiences across audiences and customer journeys.

Answers questions like

  • Which experiences should be scaled?
  • Which audiences respond differently?
  • What should we optimize next?
Human in the Loop

Teams define personalization strategy and governance

Find Your Biggest Conversion Opportunity

See where AI can help your team uncover friction, prioritize experiments, and improve conversion performance.

Check AI Readiness Forecast Experiment ROI
WHAT THIS LOOKS LIKE

Real CRO Questions. Measurable Impact.

Scenario

FIND → PRIORITIZE → TEST
01. Where are we losing conversions?
A high-traffic page gets users in. Why aren’t they moving forward?

Customer Experience Intelligence combines funnel behavior, session patterns, and UX signals to identify where friction is affecting conversion.

What it finds
Checkout step → Highest drop-off

Users are hesitating around key information and trust elements before continuing.

Behind the Insight (3 signals)
Analyzes: Funnel + behavioral + UX signals
Prioritizes: High-impact friction points
Recommends: Opportunities worth testing

Potential Impact

Faster
Friction diagnosis
Clearer
Experiment opportunities
Higher quality
CRO hypotheses

Scenario

IDENTIFY → PRIORITIZE → EXPERIMENT
02. What should we test?
You found the problem. But what’s the best way to fix it?

AI turns observed friction into testable hypotheses and helps your team prioritize what to experiment on next.

What it finds
3 test opportunities

Each ranked by potential impact, evidence, and implementation effort.

Behind the Insight (3 signals)

Potential Impact

More focused
Experiment roadmaps
Less guesswork
In test prioritization
Faster
Experiment planning

Scenario

SEGMENT → UNDERSTAND → ADAPT
03. Who needs a different experience?
The overall conversion rate looks healthy. But are all users behaving the same way?

AI compares behavior and conversion patterns across audiences to uncover where different experiences could improve performance.

What it finds
Returning users → Higher conversion | New users → Higher friction

Different audiences respond differently to the same experience.

Behind the Insight (3 signals)

Potential Impact

Sharper
Audience insights
More relevant
Customer experiences
Smarter
Personalization decisions

Scenario

LEARN → SCALE → IMPROVE
04. What should we scale?
One experience is outperforming the rest. Where else could it work?

AI connects experiment results with audience and journey signals to identify where successful experiences can be extended.

What it finds
Winning variation → Higher conversion

The experience shows stronger results for specific audiences and journey stages.

Behind the Insight (3 signals)

Potential Impact

Faster
Learning cycles
Broader
Application of winning experiences
Continuous
Optimization
GET STARTED

Know What to Test.
Know What to Scale.

Find where customers struggle, what to test next,
and where AI can help you optimize at scale.

What you’ll get

Conversion opportunity assessment
AI-powered CRO opportunities
Experimentation roadmap

Start Your Journey







    Speak with a strategy expert about your goals.

    WHY TATVIC

    CRO Expertise Built for What’s Next

    Resources

    Strategic Insights

    View all resources
    Landing Page Optimization in 2026 Has Two Audiences. Most Brands Are Only Optimizing for One.
    AGENTIC AI
    9 Min

    Right now, a shopper is asking ChatGPT to find the best running shoes under $120. Another is asking Perplexity to...

    Read More
    Understanding the Role of A/B Testing in CRO
    CRO
    17 Min

    Curious how A/B testing in CRO (Conversion Rate Optimization) helps turn everyday user actions into data-driven strategies that boost conversions?...

    Read More
    Optimize Your Website With Heatmap Integration & Analysis
    CRO
    16 Min

    TL;DR: Heatmaps convert raw data into visual storytelling that anyone can understand. By showing where users click, scroll, and focus...

    Read More
    Why is audience analysis the first step toward website optimization?
    WEBSITE OPTIMIZATION
    12 Min

    A high-performing website is the cornerstone of a successful marketing campaign, offering a multitude of benefits that can drive remarkable...

    Read More
    How eCommerce Personalization Can Reduce Bounce Rates in 2026
    CRO
    10 Min

    In 2026, eCommerce success is no longer driven just by traffic, it’s driven by relevance. You can bring thousands of...

    Read More
    CRO vs. UX: Understanding the Differences and Leveraging Both for Success
    CRO
    8 Min

    When discussing website performance, UX and CRO have become increasingly popular terms. In both cases, the end user is the...

    Read More
    FAQ

    Common Questions About AI-Powered CRO

    AI-powered CRO uses artificial intelligence to analyze customer behavior, identify conversion barriers, prioritize experiments, and uncover opportunities to improve digital experiences and conversion rates.

    AI can analyze large volumes of behavioral and performance data to identify friction, uncover patterns, prioritize opportunities, and support faster experimentation.

    AI-powered conversion diagnostics analyzes funnel, behavioral, and experience signals to identify where users are dropping off and what factors may be contributing to the friction.

    AI can help identify testing opportunities, generate hypotheses, prioritize experiments, and analyze results so CRO teams can focus on higher-value experimentation.

    Yes. AI can identify behavioral and audience patterns that help teams determine where different experiences or messages may be more relevant.

    No. AI can accelerate analysis, experimentation, and learning, but CRO still requires human strategy, business context, creative thinking, and governance.

    Depending on the use case, AI-powered CRO can use analytics, funnel, behavioral, experimentation, UX, audience, and customer journey data.

    AI helps identify friction and behavioral patterns at scale, allowing teams to make more relevant, timely, and evidence-based experience improvements.

    AI-powered CRO can help teams identify conversion opportunities faster, improve experimentation efficiency, personalize experiences, and continuously optimize customer journeys.
    Bot Icon
    Bot Icon

    Tatvic Bot

    Explore About Tatvic and Services