How ABP LIVE Leveraged GA4 to Significantly Boost Video Completion Rates
43%
Higher Session Duration
17%
Improved User Engagement
About Client
ABP LIVE is a leading Indian news network delivering 24/7 news coverage across multiple languages. With a massive mobile-first audience, the organization focuses on providing fast, engaging, and high-quality news experiences to millions of users across India.
Business Challenge
ABP LIVE faced significant user drop-offs after article completion, resulting in underutilization of its premium video content library. The organization needed to bridge the gap between text-based reading and video consumption using behavioral data rather than subjective design decisions. The objective was to improve watch time, session depth, and content recirculation by creating seamless pathways from articles to videos.
Business Impact
- 43% Higher Session Duration
- 17% Improved User Engagement
The program helped strengthen the detailed insights tracking for some of the key parameters very important for audiences specifically in India Geography. During the program the structured approach helped us to quickly implement the enhancements which in the long run would assist us in driving better engagement and retain users with high LTVs.
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