Streamlining the User Journey: How GTM Consolidation Helped ICICI Lombard Enhance Website Performance and Reduce Container Size
83%
Reduction in total GTM container size
99%
GA4 reporting accuracy achieved
About Client
ICICI Lombard is one of India’s leading general insurance companies, offering a wide range of policies including Health, Car (4W), and Bike (2W) insurance. With millions of digital customers, the company relies heavily on providing a fast, smooth, and seamless website experience for users looking to buy or renew their policies.
Business Challenge
- Multiple GTM containers causing website performance issues.
- Slow page load times affecting user experience.
- Redundant and duplicate tracking implementations.
- Inaccurate tracking of customer journeys and conversions.
- Missing visibility into premium values, plan selections, and checkout drop-offs.
- Lack of a standardized analytics framework across insurance products.
Business Impact
- 83% Reduction in total GTM container size
- 99% GA4 reporting accuracy achieved
By cleaning up and consolidating our tracking setup, Tatvic didn't just fix our data-Tatvic massively improved our customer's experience. Our website is now significantly faster, and we finally have a clean, accurate Google Analytics system that we at ICICI Lombard can completely trust to make smart business decisions.
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