Live Mint Accelerates Website Performance with 43% Page Speed Gain
43%
Improvement in performance score for LiveMint
About Client
The Hindustan Times Group is a premier legacy media conglomerate, dedicated to comprehensive national reporting, financial analysis, and regional Hindi journalism through its flagship publications.
Business Challenge
Live Mint struggled to improve page performance and user experience due to the absence of a defined, measurement-led optimisation framework. They had lower scores of critical Core Web Vitals (CWVs) like LCP, INP, and CLS.
Business Impact
- 43% Improvement in performance score for LiveMint
The initiative with Tatvic delivered strong, measurable gains. The 43% improvement in Live Mint's page speed was key, demonstrating how a strong analytics foundation and focused optimisation efforts can translate directly into improvements in both reader engagement and monetisation.
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