Tatvic’s CRO Services Boost ICICI Prudential’s iProtect Funnel by 49% and Gift Mobile Leads by 25%
49%
Increase in iProtect Funnel
25%
Increase in Gift Mobile leads
About Client
About the Client ICICI Prudential Life Insurance Company Limited, commonly known as ICICI Prudential Life, is India’s leading life insurance company, consistently ranking among the top players in the Indian life insurance sector.
Business Challenge
Despite being India’s first private life insurer, ICICI Prudential Life faced difficulties maximizing online revenue in the digital age. They encountered low conversion rates for specific products, such as iProtect and GIFT (Guaranteed Income For Tomorrow).
Business Impact
- 49% Increase in iProtect Funnel
- 25% Increase in Gift Mobile leads
Tatvic's AB testing program has been an absolute game-changer for our business. I have witnessed the transformative impact of these tests on our website and marketing strategies, and the results have been nothing short of astounding.
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