ET Money Supercharges Data Accuracy and Analytics with GA4 Optimization
50%
Cost & hit optimization by eliminating redundant event tracking
16%
Boost in accurate user acquisition tracking
About Client
ET Money, a leading financial management platform, partnered with Tatvic to overhaul its data tracking and analytics framework across the web platform. The mission was to achieve seamless, accurate data collection and unlock the full power of Google Analytics 4 (GA4).
Business Challenge
Navigating a Labyrinth of Data Discrepancies
ET Money faced critical data challenges hindering strategic decision-making:
Inaccurate Data
Gaps in their GA4 setup led to incomplete and unreliable data.
WebView Blind Spots
User interactions within app Web Views (crucial for stock transactions) were misattributed, obscuring the true app user journey and conversion paths.
Data Overload & Inefficiency
The system logged an excessive ~1M+ events monthly, PII data was being improperly captured, a high volume of traffic was unclassified (“not set”), and key engagement metrics were artificially inflated.
Business Impact
- 50% Cost & hit optimization by eliminating redundant event tracking
- 16% Boost in accurate user acquisition tracking
The GA4 support service from Tatvic has been incredibly helpful. Their thorough review and detailed recommendations made a significant difference, and their expertise helped us improve data accuracy and make the most of GA4's capabilities.
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