How Tatvic Helped Cars24 to Increase their Conversion Rate by 66% using AB Testing
66%
Increase in desktop conversion rate
70%
Increase in mobile conversion rate
About Client
Cars24 is a lead generation portal for reselling used cars for which they provide one of the largest platforms in India. The purpose of their website is to make it convenient for customers to book appointments with them online.
Business Challenge
- Difficulty in Attracting High Intent Customers
- low conversion rate of booking appointments
Business Impact
The new approach delivered significant uplift in online appointment bookings across desktop and mobile platforms, validating the streamlined customer journey and boosting overall lead quality and revenue potential.
"Google Analytics, along with Google Optimize, helped us increase the conversion rate for the users landing on our page. It validates our assumption of testing the layout change and provides results based on user behavior data points. I recommend Google Analytics and Google Optimize to anyone looking for better insights and website optimization."
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