How Tatvic’s Data Analysis & Insights team increased Aegon Life’s website’s conversion rate
42%
Increase from premium calculation to purchase
5.3%
Overall conversion rate uplift on mobile web
About Client
Founded in 2008, Aegon Life is a Joint venture between Aegon N.V, an international provider of life insurance, pensions and asset management, and Bennett Coleman and Company, India’s largest media conglomerate popularly known as the Times Group.
Business Challenge
- Low Conversions Rate on Websites
- High funnel drop-offs
Business Impact
The strategic UX improvements significantly boosted the conversion rates, particularly on mobile web, resulting in stronger funnel engagement and incremental revenue growth for Aegon Life’s key product.
“Our collaboration with the Tatvic Analytics team has helped us reduce the drop-offs from our website and improve the conversion rate of our website significantly for key products.”
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