How MX Player Achieved 57% Lower Cost per Unique Viewer with DV360 and Tatvic
57%
Reduction in Cost per Unique Viewer
100%
Increase in Conversion Rate
About Client
MX Player is an Indian video streaming and video-on-demand platform developed by MX Media & Entertainment. It has over 280 million users globally. The platform currently operates on an ad-supported model and has a streaming library of over 150,000 hours.
Business Challenge
- Room for improvement in conversion rates
- High Cost Per Click Compared to Facebook Ad Platforms
Business Impact
The campaign delivered a 57% reduction in Cost per Unique Viewer and doubled the Conversion Rate, demonstrating substantial efficiency improvements and stronger engagement compared to previous display efforts.
"I believe a digital marketing campaign is successful only when you can effectively measure and optimize every dollar spent. Our association with Tatvic has helped us achieve more than our target performance KPI with positive results on every investment made."
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