HDFC Life Boosts Lead Submissions by 217% with CRO Optimization
217%
Increase in Lead Submissions
28%
Increase in Savings Product Leads
About Client
Founded in 2000, HDFC Life Insurance Company Limited is one of India’s leading life insurance providers, offering a wide range of long-term solutions in protection, pension, savings, investment, annuity, and health. With over 60 individual and group products, HDFC Life caters to diverse customer needs across multiple touchpoints.
Business Challenge
While HDFC Life’s website attracted a steady stream of visitors, the lead submission rate lagged behind expectations. Key issues included:
- High bounce rates on crucial product pages
- Low form completion rates despite strong traffic
- Overloaded first folds on landing pages causing friction
- CTAs that lacked urgency and persuasive triggers
The company wanted to unlock untapped potential by improving the visit-to-lead ratio and better aligning its digital performance with business growth goals.
Business Impact
This approach significantly improved lead submission rates and user experience, directly contributing to a higher volume of qualified leads and stronger digital business performance aligned with growth objectives.
“Over the past two years, Tatvic has been instrumental in optimising our online business at www.HDFCLife.com. Their strategic approach to Conversion Rate Optimization (CRO), paired with personalised UI recommendations, has significantly enhanced the user experience. The seamless blend of behavior optimisation and real-time adjustments has resulted in an impressive 250% ROS, highlighting Tatvic’s expertise in driving tangible business growth.”
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