How SonyLIV Optimized Manual Efforts Using Tatvic’s App Review Analysis System
80%
Reduction in manual tagging efforts
Minutes
Time to analyze bulk reviews reduced drastically
About Client
Launched in 2013, SonyLIV is an over-the-top streaming platform and provides Original Programming titles, other content titles from its own networks and also features content titles in India licensed from third-parties.
Business Challenge
- Manual scraping of Google Play Store reviews
- An inefficient system to understand the summary of customer sentiments
Business Impact
The solution empowered SonyLIV to quickly identify sentiment patterns and act on critical feedback, significantly boosting team productivity by automating previously manual tasks and speeding decision-making.
Tatvic’s solution reduced our repeat manual efforts by 80%. We now focus more on actionable insights rather than tagging. The dashboard's topic attribution allows teams to take meaningful actions quickly.
Related Case Studies
Streamlining the User Journey: How GTM Consolidation Helped ICICI Lombard Enhance Website Performance and Reduce Container Size
Amar Ujala Achieves 95% Data Accuracy and 75% Analytics Adoption Through Unified Analytics
