From Browsers to Riders: How TVS Electric Achieved a 46% Uplift in Test Ride Engagement
46%
Increase in Test Ride Page Views
12%
Uplift in Test Ride Bookings
About Client
TVS Electric, a division of TVS Motor Company, is at the forefront of India’s transition to sustainable urban mobility. As a pioneer in the two-wheeler industry, TVS Motor brings decades of trust and innovation to its electric portfolio.
With a strong commitment to performance, technology, and eco-friendliness, TVS Electric scooters feature connected intelligence, efficient battery systems, and sleek designs tailored for modern commuters. By combining the reliability of TVS Motor with forward-looking EV innovation, TVS Electric is helping shape the future of India’s electric mobility ecosystem.
Business Challenge
Despite strong brand presence and healthy traffic to the website:
- Visitors were dropping off before reaching the test-ride / booking pages due to unclear navigation and nested product variants.
- The homepage CTAs were often generic and lacked persuasive elements to drive action.
- Finance/EMI and variant information were buried or hard to access, reducing confidence among potential buyers.
- Mobile traffic (≈95%) faced friction: too many clicks, too many screens, unclear next-steps.
Business Impact
This data-driven strategy led to significant improvements in user engagement and conversion rates, enhancing the efficiency of the digital funnel while supporting TVS Electric’s broader goal of expanding its EV customer base sustainably.
“Tatvic has worked closely with us to develop and refine hypotheses aimed at understanding customer behaviour on our website. Their ability to adjust these hypotheses in line with business requirements has ensured the outcomes remain relevant and actionable. This collaboration has resulted in meaningful changes and measurable improvements in performance.”
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