How Tatvic’s A/B Testing Service boosted Page Views and Purchases for Titan Eye+
55%
Increase in Main Category Pageviews
24%
Uplift in Product Purchases
About Client
Titan Eye+, the eyewear business of India’s leading brand in watches and eyewear, Titan, was launched in March 2007. The move was an initiative to redefine the industry and straddle the marketplace with exacting quality standards, unparalleled in India’s prescription eyewear industry.
Business Challenge
- Despite its status as one of the biggest eyewear brands in India, the online channel’s revenue share was unsatisfactory.
- Despite high traffic, the brand observed low conversion on the Titan Eye+ home page and product pages.
Business Impact
This data-driven process led to significant lifts in user engagement and conversions, enabling a scalable improvement in digital sales performance and enhancing the overall website user experience.
“Tatvic’s Experimentation Program has helped us in improving the user experience across the funnel and minimising the funnel drop-offs at each stage, increasing the overall conversion rate of the website. Their structured approach towards hypotheses ideation using Vision of Conversion framework really effective and I would highly recommend Tatvic’s CRO program to my industry colleagues who are looking to optimise post awareness parts of the funnel & drive conversions by improving customer experience.”
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