How Tatvic Gave Dot & Key the ‘Key’ to Unlock Significant Growth in Their Purchase Funnel.
22%
Increase in Purchases
202%
Uplift in Combos-Purchase
About Client
At Dot & Key, all the skincare innovation happens in our in-house R&D lab, where our skincare scientists bring 50+ years of extensive experience. Blending the best of fruits & high-performance actives, our R&D team is all about crafting products that are not only super effective but also feel amazing to use.
Business Challenge
The Brand approached with the following challenges on their website:
High Traffic, Low Conversion: Despite strong website traffic, a large portion of visitors drop off without completing a purchase, indicating a gap between interest and action.
Unoptimized Purchase Funnel: Key stages in the purchase journey-such as product discovery, cart, and checkout-lack optimization, leading to user drop-offs and missed revenue opportunities.
User Experience Gaps: Inconsistent page layouts, limited personalization, and overwhelming product variety impact overall user experience, making it harder for customers to find and buy the right products.
Business Impact
- 22% Increase in Purchases
- 202% Uplift in Combos-Purchase
After engaging with the Tatvic team, there has been a visible improvement in our purchase funnel. Our website conversion rate and add to cart rate improved significantly. The team is very proactive and data driven, which made the entire engagement seamless.
Related Case Studies
Streamlining the User Journey: How GTM Consolidation Helped ICICI Lombard Enhance Website Performance and Reduce Container Size
Amar Ujala Achieves 95% Data Accuracy and 75% Analytics Adoption Through Unified Analytics
