E-commerce Unicorn - 5.6x ROAS with Display & Video 360
A leading e-commerce platform partnered with Tatvic to maximize performance during a high-stakes festive sale campaign, leveraging Display & Video 360 (DV360) for stronger ROAS, efficient audience targeting, and scalable acquisition.
“Tatvic's programmatic consultants ran campaigns for new user acquisition during the festive sale and delivered results beyond our expectations, achieving over 5X ROAS.”
Leading Personal Care Brand - 25% Conversion Lift and 4M Additional Viewers
A leading personal care brand partnered with Tatvic to expand brand awareness through integrated CTV planning on DV360, driving incremental reach and stronger website conversion performance.
Programmatic Optimization + DV360 Performance Efficiency
MX Player - 57% Lower Cost per Unique Viewer
MX Player partnered with Tatvic to promote new video content while expanding beyond limited inventory sources. Using DV360, Tatvic enabled premium inventory access and advanced audience targeting to improve campaign efficiency and engagement.
“Tatvic helped us achieve more than our target performance KPIs with strong results across every investment made.”
TrueView Video + DV360 Campaign Strategy
Royal Sundaram - 10x Organic and Direct Traffic Growth in a Day
Royal Sundaram partnered with Tatvic to execute a day-long TrueView campaign on DV360, driving measurable brand affinity and impactful outcomes while using only a fraction of the monthly budget.
“Tatvic's consultants and Programmatic Marketing experts were instrumental in strategizing and executing our Display & Video 360 campaign for the TrueView video ad campaign. They were able to achieve remarkable outcomes in just one day.”
Programmatic Intelligence + DV360 Audience Strategy
Johnson & Johnson - High-Intent Audience Identification with DV360
Before launching a large-scale social impact campaign, Johnson & Johnson focused on identifying the most responsive, high-intent audience segments so media budgets were invested with precision from day one.
Target Frequency - 8.4% Brand Lift with YouTube CTV via DV360
Using DV360 Target Frequency on YouTube CTV, Tatvic helped accelerate frequency build and re-engage high-value audiences to deliver stronger brand lift at improved cost efficiency.
“With the help of Tatvic and DV360, we were able to leverage both CTV and Target Frequency on YouTube to achieve higher user frequency at the lowest costs and deliver best-in-class brand lifts.”
Programmatic Advertising + Brand Awareness
Apna - 113% Top-of-Mind Awareness and 26% Brand Awareness Lift
Apna partnered with Tatvic to increase brand awareness and strengthen positioning among India's rising workforce using Display & Video 360 (DV360) within the Google Marketing Platform.
“Tatvic consistently helped refine campaign strategies to enhance message reach and improve business outcomes.”
Why Agencies Move Beyond Google Ads
When Campaign Complexity Outgrows Platform Limitations
Google Ads is built for campaign management. DV360 is built for programmatic scale, inventory depth, and advanced audience orchestration.
DV360 Self-Serve enables independent execution at scale without platform or operational constraints.
Where Execution
Becomes Intelligent
DV360 generates high-value signals across
audiences, creatives, pacing, and performance.
Tatvic enhances self-serve programmatic operations
with Agentic AI.
Continuous monitoring
Real-time performance signals tracking.
Faster optimization loops
Rapid signals-to-action transitions.
Reduced manual effort
Automating repetitive campaign tasks.
Smarter budget allocation
Data-driven spending decisions.
Resources
Strategic Insights
Did You Know! Google Display & Video 360 (DV360) offers extensive reach, covering 90% of the global internet and connects...
There’s constant buzz in the marketing world: Should you invest in Google Ads or level up with Display & Video...
TL;DR: Programmatic advertising in 2025 has become the backbone of digital media buying, powered by AI, DSPs, and cookieless identity-first...
With the rise of businesses that envision building their online presence, digital marketing becomes inevitable for them to stand out...
In advertising campaigns, frequency determines the number of times the same consumer will be exposed to an advertisement in a...
Marketing metrics and analytics insights are quantifiable ways to track performance. They are vital marketing measurement tools to ensure how...
Take Full Control of Your Programmatic Media
Access DV360 at the partner level. Scale faster.
Operate independently. Optimize intelligently.
© 2026 Tatvic Analytics. Authorized GMP Partner.
Start Your Journey
Speak with a strategy expert about your goals.
