How Tatvic helped Apna increase Top of Mind Awareness by 113% & brand awareness by 26%
113%
Increase in Top of Mind Awareness
26%
Higher Awareness to Usage Conversion
About Client
Apna is India’s largest jobs and professional networking platform dedicated to helping India’s rising workforce.
Business Challenge
- Dissatisfactory media reach
- Lack of brand awareness
Business Impact
The campaigns delivered a substantial increase in brand recall and usage awareness, improved media buying efficiency by 38%, and reduced cost per install by up to four times through optimized media mix and bidding strategies. This translated into a stronger brand presence and scalable growth potential.
“Last 6 months have been full of learnings as we have tried to enhance our message reach to a diverse audience across regions. Tatvic has always been supportive in going back to the drawing board and refreshing their approach to optimize business outcomes for apna.”
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