How Tatvic’s Cost-Effective Re-Engagement Strategies Increase Brand Lift by 8.4%
2X
Cost Reduction
8.4%
Brand Lift
Focus Area
Media
About Client
Housing.com is India’s most innovative real estate advertising platform for homeowners, landlords, developers, and real estate brokers They wanted to maximize their 3+ reach by re-engaging the user so as to drive brand lift.
Business Challenge
While we started CTV campaigns with brand awareness goals, the frequency that was getting built was not fast enough and there was no brand lift.
Business Impact
- 2X Cost Reduction
- 8.4% Brand Lift
With the help of Tatvic and DV360, we were able to leverage both CTV and target frequency on YouTube for our brand campaigns to obtain higher user frequency at the lowest costs, achieving best-in-class brand lifts.
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