How Tatvic’s DV360 Survey helped J&J identify a high intent audience to optimize campaign budgets
25x
Efficiency in Cost per Response
33x
Efficiency in Total Survey Cost
About Client
Johnson & Johnson is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. ‘Bethechange’ is a social initiative of J&J to help eradicate Tuberculosis in India.
Business Challenge
- Potential Lack of a High Target Audience
- Potentially inefficient media costs
Business Impact
This approach significantly improved efficiency in audience targeting, lowering cost per response and overall survey expenses. It established a data-driven foundation for precise media deployment, enhancing campaign ROI and audience engagement potential ahead of launch.
"The innovative approach recommended by Tatvic team to identify and understand the audience segment enabled us to build a strong foundation towards launch of the program, target right TG with relevant tactics and messaging. It would have been nearly impossible to have this granular data at such scale, cost and duration by any other offline approach."
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