How J&J identified high intent audience with DV360 survey before spending high campaign budgets

šŸ“¢ Tatvic is now a global partner of Usercentrics, world’s leading consent management platform

25x

Efficiency in Cost per response

33x

Efficiency in the Total survey cost

How Tatvicā€™s DV360 Survey helped J&J identify a high intent audience to optimize campaign budgets

About Client

Johnson & Johnson is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. ā€˜Bethechangeā€™ is a social initiative of J&J to help eradicate Tuberculosis in India.

Business Challenge

  • Potential Lack of a High Target AudienceĀ 
  • Potentially inefficient media costs

Goal

  1. Serving ads to the right Target AudienceĀ Ā 
  2. Onboard youth ChangemakersĀ 
  3. Achieve campaign ROIĀ 

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