How Tatvic’s Integrated CTV planning increased conversion rate by 25% and reached an additional 4+ Million viewers for a leading personal care brand.
25%
Increase in session-to-purchase rate
4+ Mn
Additional viewers reached via CTV
About Client
A leading personal care brand, dedicated to addressing wellness through personalized solutions. The brand focuses on delivering a holistic approach, integrating various methodologies, modern as well as traditional to provide a comprehensive & personalized solution for its users.
Business Challenge
The client wanted to Improve their brand awareness in the market among their target group.
Business Impact
The campaign successfully expanded reach by over 4 million viewers and improved session-to-purchase conversion by 25%, enhancing brand visibility and driving measurable online transaction growth.
“Tatvic’s approach helped us significantly expand our reach through CTV and improved conversion rates on both web and app. Their strategic campaign execution delivered tangible business results aligned with our growth objectives.”
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