How Tatvic Helped an E-Commerce Unicorn Achieve 5.6x Return on Ad Spend
5.6x
Return on Ad Spend achieved
38%
Reduction in Cost Per Click
About Client
E-Commerce Unicorn with headquarters in India
Business Challenge
- Optimizing advertising costs
- Larger allocation of funds to Display & Video 360 for a particular campaign
Business Impact
The campaign delivered a 5.6x ROAS and lowered CPC by 38%, surpassing original targets. New user acquisition increased by 15%, driving significant incremental growth and improved marketing efficiency during a critical sales event.
“Tatvic Analytics’s programmatic consultants ran campaigns for new user acquisition during the festive sale. They expertly managed this campaign and it turned out to be a great success wherein we were able to achieve 5X ROAS which was beyond our target. My team looks forward to continuing working with them on such exhilarating projects in the future.”
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