How Tatvic Helped an E-Commerce Unicorn Achieve 5.6x Return on Ad Spend - Tatvic Analytics

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5.6x

ROAS Achieved

38%

Decrease in Cost Per Click

How Tatvic Helped an E-Commerce Unicorn Achieve 5.6x Return on Ad Spend

About Client

E-Commerce Unicorn with headquarters in India

Business Challenge

  • Optimizing advertising costs 
  • Larger allocation of funds to Display & Video 360 for a particular campaign

Goal

  • Achieve a better ROAS than the current campaigns 
  • Maintaining a similar CPC for the dormant and new users.

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