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This case study explains how Mid-day, a subsidiary of Jagran Prakashan Ltd - one of India’s leading media and communications group along with Tatvic’s Heat Map increased their promotional banner’s clickthrough rate by 200%. The challenge was to identify the right spot for effective banner placement that attracts more attention.
BookMyshow drives 10 million ticket sales per month across multiple categories such as Movies, Events, Concerts, Plays and sports. Read this case study to understand how Tatvic helped them gather accurate data for analysis and in a standardized format. We also developed an automatic mechanism which has all the features to monitor the tracking implementation status. Through this data analytics project, along with their data accuracy, we were also able to increase BookMyShow’s efficiency of implementation by 70%.
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