How Tatvic helped BookMyShow Increase their Click Through Rate using Google Analytics 360
55%
Increase in Click Through Rate
6%
Increase in Conversion Rate
About Client
BookMyShow is India’s largest online entertainment ticketing brand and sells over 10 million tickets a month. It allows its users to book tickets for movies, plays, sports, and live events through its website, mobile app, and mobile site.
Business Challenge
- Dissatisfactory click-through rates on their mobile website.
- Ensuring customers completed the transactions.
Business Impact
The strategic enhancements led to a significant 55% uplift in click through rate on the product detail page and a 6% increase in overall conversion rate, driving stronger engagement and improved booking outcomes on their mobile platform.
It was very important for us to gather accurate data and convert that into actionable insights to optimize the conversion rate on the mobile site, which was successfully achieved by enhancing the user journey and experience, resulting in a 55% increase in CTR.
Related Case Studies
Streamlining the User Journey: How GTM Consolidation Helped ICICI Lombard Enhance Website Performance and Reduce Container Size
Amar Ujala Achieves 95% Data Accuracy and 75% Analytics Adoption Through Unified Analytics
