How Tatvic Heatmap Increased Mid-day Promotional Banner Click Through Rate by 200%
200%
Increase in Promotional Banner CTR
2x
Growth in Pageviews on Key Days
About Client
Mid-day is a subsidiary of Jagran Prakashan Ltd - one of India’s leading media and communications groups. It is one of the most engaging newspapers with Local News as its key focus, and with other major sections like Entertainment, National/International News, Lifestyle and Sports. Mid-day.com has an established presence in the media market, with over 200,000 subscribers.
Business Challenge
- Identifying the right spot for effective banner placement that attracts more attention
Business Impact
As a result, Mid-day achieved a 200% increase in banner click-through rate and doubled pageviews during key promotional events, enhancing user engagement and optimizing content prioritization based on real user interaction data.
“Tatvic's Heatmap Integration helped us discover user click patterns crucial for our website revamp. The most clicked sections are now prioritized for better accessibility, improving overall user experience. The tool also quantified banner-driven traffic to our BMC election page, providing valuable insights into user behavior.”
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