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How Tatvic Helped BookMyShow increase their implementation efficiency and data accuracy by 70% with DLAT

70%

Reduction in implementation time

Increased

Accuracy of data collection

Client
BookMyShow
Industry
Media & Entertainment
Focus Area
GA4

About Client

Founded in 2007, BookMyShow enjoys the distinction of being one of the early pioneers in mobile commerce and is a leader in the entertainment ticketing space in India with 25 million+ app downloads. Over the years, the company has grown to 250 cities and drives 10 million ticket sales per month across multiple categories such as movies, sports, and events.

Business Challenge

  • Inability to gather accurate data for analysis in a standardized format
  • Automated mechanism to monitor the tracking implementation status

Business Impact

This strategic approach led to a 70% faster implementation process and enhanced the accuracy of data collection, empowering BookMyShow’s analytics teams with more reliable insights for decision-making.

“DataLayer Tool was crucial to increase the accuracy & speed of collection process by 70%. It is a must for someone who is looking for enterprise-level analytics implementations.”

Marzdi Kalianiwala Vice President - BI
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