How Tatvic Helped Times Of India to Increase New and Returning User Retention
25%
Increase in New User Retention
30%
Increase in Returning User Retention
About Client
The Times of India is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the fourth-largest newspaper in India by circulation and largest selling English-language daily in the world.
Business Challenge
- Large BigQuery table sizes
- Complex Logic and identifiers
- Difficulty in visualizing data effectively
Business Impact
The client gained precise visibility into feature effectiveness, driving significant retention improvements for both new and returning users, and supporting data-driven decisions to enhance user engagement.
“A much better retention portal is built by the Tatvic team. The portal helped in building new users and existing users retention rate and that too with any specific features. Predominantly, I used to understand the retention for (1) Users who used times points (2) Users who used onboarding features. Both have seen positive impact.”
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