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Tatvic improved Gem Monk’s purchase funnel with a 31% in Add to Cart, and 24% in purchases through CRO momentum

24%

Uplift in purchases

31%

Uplift in add to cart

Focus Area
CRO

About Client

Gem Monk was founded with a passion for the natural beauty of gemstones and a mission to share their splendor. The company aims to offer high-quality, certified gemstones and jewelry that captivate with their beauty and bring positive energy to their owners. Over the years, Gem Monk has grown into a leading online retailer, known for its extensive collection, exceptional customer service, and commitment to authenticity.

Business Challenge

  • Lack of high-quality leads
  • Unoptimized purchase funnel
  • Subpar user experience

Business Impact

  • 24% Uplift in purchases
  • 31% Uplift in add to cart

Our recent CRO project with Tatvic was a resounding success. Their data-driven approach significantly enhanced our website's performance and aesthetics, leading to a superior user experience and increased conversion rates. The team excelled in improving lead generation, optimizing the product page, and refining our website's bottom funnel.

Pawan Kandpal Product Manager
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