See how MediaNama increased homepage engagement by 78% through GA4 and UI/UX improvements
78%
Increase in user engagement
12x
Rise in pageviews
About Client
MediaNama is a leading platform that covers technology policy and business developments shaping India’s rapidly growing digital ecosystem. They aim to provide news, opinions, data, and analysis while advocating for India’s open, fair, global, and competitive digital environment.
Business Challenge
- Technical Barriers: Implementing Google Analytics 4 (GA4) required the integration of custom event data layers from the backend. However, backend restrictions posed complexities in achieving the ideal setup.
- User Engagement Hurdles: Despite offering extensive content, users were not consistently navigating to the “Free Reads” section. Many opted for paid content, leading to rapid disengagement.
Business Impact
This data-driven approach significantly boosted homepage engagement and content discovery, driving higher pageviews and deeper user interaction with free content.
We can now more deeply comprehend readers' interests and levels of engagement, quickly track the user behaviour, user journey on a particular section demands and article tags and single articles have multiple tags at a same time - something we lacked in the past.
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