How JnJ Pharma achieved 26K+ Form Submits and 83K+ App Installs with Tatvics expertise in Google Ads and PMAX
26K+
Form submits generated
83K+
App installs achieved
About Client
Bethechangefor TB is an initiative by JnJ Pharma with a commitment to spread tuberculosis awareness by fostering skill development and volunteer engagement.
Business Challenge
The primary challenge revolves around driving user engagement for the Bethechange TB Program.
To encourage sign-ups and app installations, particularly among individuals keen on participating in skill-building activities and volunteering opportunities.
Business Impact
The campaign successfully generated over 26,000 leads and 83,000 app installs, driving substantial volunteer engagement and program participation with a cost-efficient conversion rate.
“PMAX campaigns have been our best-performing channel, delivering high volumes of quality leads and app installs. Continuous optimization based on search volume insights enabled us to allocate budgets effectively and achieve impactful results.”
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