ICICI Pru Life increases sales by 22% with Tatvic’s Google Marketing Platform Services and ML models
32%
Higher leads at lower cost
22%
Incremental sales from lead prioritization
About Client
ICICI Prudential Life is a life insurance company in India. The company is engaged in the life insurance and asset management business. The company has an array of products to match the different requirements of customers and help them to achieve their long-term financial goals.
Business Challenge
- Lack of lead prioritization
- Dissatisfactory effectiveness of Digital Marketing Funnel
Business Impact
This strategic approach delivered a significant uplift in lead volume and session quality, dramatically increased sales conversions, and substantially improved return on ad spend and overall marketing ROI.
The ability to leverage customer value maximization and lead scoring models has directly affected business outcomes. Synergies between call center and media have led to much better sales conversions and more ROI-efficient media spends.
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