HR and Payroll solution provider receives cost optimization and improved conversion ratio with Tatvic.
30%
Reduction in Cost Per Lead
213%
Increase in Conversion Ratio
Client
HR and Payroll Solution Provider
Industry
Healthcare
Focus Area
Media
About Client
The client, working on building robust HR and payroll solutions, operates in 100+ locations across the USA and is a recognized leader in the payroll, human resource, and benefits outsourcing industry.
Business Challenge
- Inability to track the actual performance of Facebook campaigns
- Absence of a credible source of information.
- Reliance on unreliable sources like third-party cookie tracking, web browsers, and ad blocking to track the Facebook campaign performance.
Business Impact
The enhanced tracking and audience targeting delivered a 30% reduction in cost per lead and a 213% increase in conversion ratio, significantly improving campaign efficiency and lead quality.
CPL and CVR saw massive improvements which indicate that audience quality is significantly better post-FCAPI implementation.
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