How Tatvic’s Cross-Category Recommendation Engine Increased User Engagement on Quikr
13%
Increase in pages per session
12%
Uplift in average session duration
About Client
Quikr is an online classified advertising platform that operates in India. It allows individuals and businesses to post free classified ads for a wide range of categories, including real estate, jobs, services, vehicles, electronics, and more. Quikr serves as a marketplace where people can buy, sell, or trade various products and services.
Business Challenge
- Parsing the huge user base
- Understand the preference of a buyer
Business Impact
The personalized recommendations significantly increased user interaction, leading to longer sessions and more page views. These improvements translated into higher ad revenue and strengthened cross-category sales performance, helping Quikr optimize its organic traffic potential.
“We worked with Tatvic’s data science team to develop a cross-category recommendation engine. We saw brilliant results where the click rate improved and user engagement metrics jumped multi-fold. Tatvic partnered with our product and engineering team to deliver the project swiftly on an optimized Cloud setup.”
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