How Tatvic Reduced VFS’s decision-making time by 90% with automation
25 hours
Saved monthly manual reporting effort
61%
Average clicks on ‘Continue’ button on TMI page
About Client
VFS Global, also known as ‘Visa Facilitation Services Global’, is an outsourcing and technology services company for governments and diplomatic missions worldwide. With 3364 application centers and operations in 144 countries across 5 continents, VFS Global serves the interests of 65 client governments.
Business Challenge
- Manual scavenging of data by Digital teams at VFS Global to get customer insights.
- Blindspots at the drop-offs of each stage of the purchase funnel
- No clarity on the effectiveness of creative messages.
- No real-time information available to improve the funnel conversion rates and decision-making.
Business Impact
The automation reduced 25 monthly manual hours, enhanced visibility into customer drop-offs, and enabled near real-time decisions, significantly improving funnel efficiency and resource allocation.
Our collaboration with the Tatvic Analytics team has helped substantially reduce the manual efforts in collating the numbers critical to understand the banner performance, customer success, and the drop-offs in the TMI path, by creating an automated Dashboard.
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