How Tatvic reduced CPL for Royal Enfield on Facebook
26%
Reduction in Cost Per Lead with PredictN
39%
Reduction in Cost Per Lead with Lead Scoring
About Client
Royal Enfield is one of India’s oldest and most iconic motorcycle brands in continuous production. The company is headquartered in Chennai, India and is famous for its robust and high-performing motorcycles.
Business Challenge
- High Cost Per Lead on Facebook
- Inability to receive an authentic target audience for campaigns
Business Impact
By leveraging predictive lead scoring models, Royal Enfield achieved significant CPL reductions, enhancing marketing efficiency and enabling better allocation of digital advertising budgets. This approach delivered measurable cost savings and improved lead quality.
“We gave a business challenge to our analytics partner, Tatvic Analytics. How to use Lead Scoring and PredictN models on Facebook for our performance campaigns to be more efficient? Tatvic team developed a custom solution for the same and implemented it to check results. We found out that CPL is reduced by 26% & 39% for PN & LS models for FB through the custom solution built by Tatvic.”
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