How Tatvic increased Monetized pageviews by 22% and Revenue by 134% For Punjab Kesari
22%
Increase in Monetized Pageviews
134%
Growth in Google Ads Manager Revenue
About Client
Owned by the Punjab Kesari group (The Hind Samachar Ltd.), Punjab Kesari is a leading Hindi-language newspaper published in Punjab, Haryana, Rajasthan, Himachal Pradesh, and Delhi in India.
Business Challenge
- Track the author’s performance to optimize Ads placement
- Dissatisfactory returns on advertiser investments
Business Impact
The client achieved significant revenue growth and increased monetized pageviews by prioritizing high-engagement content, streamlining content optimization, and enhancing advertising ROI across platforms.
“At Punjab Kesari, it is our continuous endeavor to scale up Punjab Kesari as an online newspaper. We partnered with Tatvic Analytics closely on utilizing their digital expertise that has helped us bring in significant engagement and revenue through Author Performance analysis.”
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