How Tatvic Improved ICICI Lombard’s lead conversion rate with form optimization
44.25%
Increase in mobile number submissions
30.09%
Rise in form completion rates
About Client
ICICI Lombard is one of India’s leading general insurance companies, offering a wide range of products including motor, health, travel, and home insurance. Established in 2001 as a joint venture between ICICI Bank and Fairfax Financial Holdings, it has built a strong market presence with a focus on digital innovation and customer service. ICICI Lombard is known for its financial stability, extensive product offerings, and commitment to leveraging technology to enhance the insurance experience.
Business Challenge
ICICI Lombard struggled with low mobile lead conversion due to high drop-offs at the mobile number entry stage and a confusing user journey. The HAP page lacked critical plan details, and the mobile form was too long with ineffective CTAs, all leading to poor user engagement and incomplete form submissions. Addressing these issues was crucial to boost conversion rates.
Business Impact
The improvements led to considerable uplift in mobile lead engagement, boosting both mobile number captures and overall form completions, which strengthened lead conversion potential and enhanced user experience.
Working with Team Tatvic on our CRO engagement has been very positive. Their understanding of UX principles and data-driven experimentation optimized our mobile forms, increasing leads from mobile users. Their expertise has been valuable in meeting our business objectives and improving our mobile UX strategies.
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