How Tatvic helped TOI+ to increase their subscriptions from the prime story readers
25%
Increase in new user retention
30%
Increase in returning user retention
About Client
The Times of India is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the fourth-largest newspaper in India by circulation and largest selling English-language daily in the world. TOI+, a digital publication under the Times of India umbrella delivers well-researched and in-depth news and analysis
Business Challenge
- Difficulty in collation of data points
- Difficulty in identifying unique identifiers
- Duplication of users across the platform
Business Impact
The solution empowered The Times of India to track feature impact on user engagement daily, leading to measurable increases in new and returning user retention, guiding smarter product and feature decisions.
A much better retention portal is built by the Tatvic team. The portal helped in building new users and existing users retention rate and that too with any specific features. Both have seen positive impact, for Times point new user retention increased by 25% and returning users increased by 30%. Onboarding new users increased by 7% and returning users increased by 12%.
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