How Tatvic Helped Angel Broking Gain More Leads and Optimized the Cost Per Lead
53.5%
Increase in Homepage Lead Form Conversions
35%
Reduction in Cost per Lead
About Client
Angel Broking is one of the well-known and prominent stockbrokers in India. It is a full-service retail brokerage firm that offers a wide range of financial services to its clients including Stock and Commodity Trading, Demat Account Services, and Research and Advisory.
Business Challenge
- Roadblocks and friction on their current interface hindering improve user experience
- Dissatisfactory conversion rate
Business Impact
The intervention significantly boosted lead conversion rates by more than half and lowered the cost per lead by over one-third, strengthening overall lead generation efficiency and delivering measurable ROI improvements.
“Tatvic's team analyzed our home page conversion data and experimented with principle-based A/B tests, which resulted in few modifications in our lead generation form, for making it horizontal from the original vertical form. Angel Broking website leads have increased with more savings on cost per lead by implementing the Horizontal Form A/B Test, and it also reduced the roadblocks and friction from our current website interface.”
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