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How Tatvic helped 5Paisa.com reduce the spiked bounce rate by 30%

30%

Reduction in Bounce Rate Spike

37%

Achieved Expected Bounce Rate Level

Client
5Paisa
Industry
Banking & Insurance
Focus Area
GA4

About Client

5Paisa, a platform for online investment in stock markets, has a goal to ensure that they empower their users to invest their hard-earned money carefully to get maximum returns. They make this possible with technology-driven solutions that enable investments at a lower cost.

Business Challenge

  • The company’s website had seen an almost 30% rise in bounce rate starting from mid-October which was impacting their reporting in numerous ways.

Business Impact

This approach corrected tracking flaws, successfully reducing bounce rate by 30% and restoring expected levels, improving data reliability for informed marketing decision-making.

Thank you for the superb efforts and coordination and providing the right solution and steps towards resolving the critical issue of bounce rate. Your efforts are much appreciated!

Jayesh Trimbakkar Product Head (Website)
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