How Tajawal Boosted their Conversion Rate through A/B Testing with Tatvic
30%
Increase in Website Conversion Rate
6%
Increase in Revenue per Session
About Client
Tajawal is a well-known online travel booking company based in Dubai, United Arab Emirates. Tajawal offers a wide range of services related to travel and tourism, allowing customers to book flights, hotels, holiday packages, and other travel-related services through their website and mobile app.
Business Challenge
- Dissatisfactory User Engagement
- Room for improvement in Website Conversion and Online Sales
Business Impact
The approach delivered a significant uplift in conversion rates and revenue per session, supporting Tajawal’s goal of enhancing online sales and user engagement by leveraging data-driven optimizations.
"Tatvic Analytics’ consultants and CRO experts were instrumental in training & onboarding our internal product teams on the best practices of A/B testing using Optimize 360 tool. They helped set up a multitude of experiments on improving conversion rate in user journeys for our different verticals. In one of our successful tests on the Hotels vertical, we saw a 30% increase in the website conversion rate after adding a relevant urgency message from the Principle of Persuasion Framework."
Related Case Studies
Streamlining the User Journey: How GTM Consolidation Helped ICICI Lombard Enhance Website Performance and Reduce Container Size
Amar Ujala Achieves 95% Data Accuracy and 75% Analytics Adoption Through Unified Analytics
