How SportsBaazi effectively utilized buyer personas to improve CAC by 55% on Meta?
32%
Increase in Revenue in April 2024
55%
Reduction in Customer Acquisition Cost (CAC) in April 2024
About Client
SportsBaazi, a highly acclaimed fantasy real-money gaming platform developed by BaaziGames, offers a thoroughly immersive experience to a plethora of users. With its diverse range of personalised online gaming formats, predominantly covering cricket and kabaddi, SportsBaazi caters to the interests of the country’s most passionate sports enthusiasts.
Business Challenge
- Improving the First Time Deposit
- Reducing the Cost of User Acquisition
- Get high volume of First Time Deposit (FTDs)
- Controlling Cost Per First Deposit
- (CPFD) and Cost Per Deposit (CPD)
- Increasing the ROI
Business Impact
The persona-driven campaigns delivered significant CAC reduction and a doubling of first-time deposits, which together drove a substantial increase in revenue. Marketing budget effectiveness improved through more precise audience targeting.
The adoption of persona-based campaigns transformed our brand, doubling first deposits and boosting revenue. By targeting specific customer personas, we achieved greater efficiency, lowered acquisition costs, and optimized our marketing budget. These results highlight the impactful efforts put by Tatvic in prioritizing customer-centric strategies.
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