How PharmEasy Leveraged TV Ad Analytics by Tatvic to drive Website Visits and App Installs
7%
Uplift in Website Visits
36%
Increase in iOS App Installs
About Client
PharmEasy is one of India’s leading and most trusted online healthcare and medicine delivery platforms serving around 2 Million customers across 1000+ cities through their website and mobile apps (Android & iOS).
Business Challenge
- Assessing the quantitative Return on Cost (RoC) for TV-led Marketing on digital medium
- Inaccurate measurement of Returns on Cost in the current digital infrastructure
Business Impact
PharmEasy achieved a 104% return on TV ad spend by identifying top-performing channels, programs, and demographics, enabling more efficient budget allocation and improved cost of acquisition comparable to digital channels.
“Tatvic’s TV Ad Analytics has helped us measure the digital impact of our TV Ad campaigns accurately. We were able to conclude insights on which TV channels & programs were performing better on which markets, prime times and days. From the reports, we will now optimize our next TV campaign plan and drive more volume of web users & app installs at better ROI. Tatvic’s data science team were also quick in generating the analytics reports.”
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