Learn how Tatvic’s CRO techniques increased the mobile conversion rate for FNP
13%
Purchase Funnel Improvement
4%
Uplift in Purchases
About Client
FNP (Ferns N Petals) is a leading Indian gifting company with a presence across 450+ cities and towns in India, and 60+ countries worldwide. What sets them apart is that they deliver perishable gifts (such as flowers and cakes) at any location at the desired time.
Business Challenge
- The conversion rate on the mobile website was lower compared to the desktop version
- Leveraging the ever-increasing mobile traffic for business growth
Business Impact
The engagement led to meaningful enhancements in user experience and conversion rates on mobile, increasing purchases and confidence in ongoing experiment-driven optimizations.
“With increasing mobile site traffic, lesser CR (as compared to Desktop site) became an issue. This CRO project in collaboration with Google & Tatvic helped us improve the same for certain pages, giving us a confidence to run more experiments like this.”
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