Home Centre Boosted Conversions by Optimizing Digital Experience
10%
Uplift in final purchase conversions
26.19%
Product page discovery rate among visitors
About Client
Home Centre, a part of the Landmark Group, is a leading home furnishings and décor retailer known for offering stylish and affordable home solutions across the region.
Business Challenge
Low Engagement from New Visitors
Home Centre struggled to engage first-time website visitors effectively. These users often left the site without meaningful interaction.
Drop-off Before Product Exploration
Only 26.19% of new users reached a product detail page, indicating that a significant majority were not exploring product offerings in depth.
Missed Conversion Opportunities
This lack of engagement and early drop-off meant potential high-intent users were not being guided effectively, resulting in missed opportunities to convert interest into purchases.
Business Impact
The initiative led to a significant 10% increase in purchases among targeted users and enhanced product page engagement. It also established stronger remarketing potential and supported sustainable customer acquisition through personalized digital experiences.
“Working with Tatvic to engage first-time visitors has been transformative. We saw a 10% increase in purchase conversions after implementing the pop-up. This not only boosted sales but also created a foundation for effective remarketing and sustainable customer acquisition.”
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