Read how Tatvics’ CRO services increased HDFC Life’s website lead conversion rates by 169%
169%
Surge in lead form submissions
About Client
HDFC Life Insurance Company Limited (HDFC Life) is a prominent life insurance solutions provider in India, established in 2000. They offer a wide range of individual and group insurance solutions, including Protection, Pension, Savings, Investment, Annuity, and Health. With over 60 products and distribution partnerships with banks, NBFCs, MFIs, SFBs, brokers, and more, HDFC Life has a strong nationwide presence.
Business Challenge
HDFC Life faced the challenge of low website visitor-to-lead conversion rates. They aimed to increase the number of users landing on the website who would then submit leads, ultimately leading to policy purchases through call centres or directly on the website.
Business Impact
- 169% Surge in lead form submissions
Tatvic's use cases helped us improve the CTR across critical entry points on the website and reduced drop-offs in key stages of the journey. The team is thorough with analytics and the results are completely backed by figures, giving us confidence to increase the number of A/B tests on the website.
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