Creatures of Habit Elevates ROAS to 3.2 and Amplifies Revenue through Strategic Meta Campaigns
3.2
ROAS achieved in March 2024
37%
Increase in Average Order Value
About Client
Creatures of Habit is a leading e-commerce retail brand that promotes high-quality essentials made from the finest all-natural fabrics. They are in the segment of modern luxurious classics and emphasize sustainable clothing.
Business Challenge
To increase both transaction volume and overall revenue by strategically reaching out to the most relevant audience segments.
Business Impact
This approach resulted in a ROAS increase from 2.5 to 3.2 within a year and a 37% uplift in average order value. Campaign efficiencies improved significantly, contributing to sustained revenue growth and stronger brand positioning.
“We set a clear goal of achieving a ROAS of 3, Tatvic has taken the target seriously and used new campaign types and strategies with the help of meta and google to help us achieve the same. Looking forward to scaling the performance further with the team“
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