Creatures of Habit Achieved a +26% Increase in Transactions with a 23% Increase in ROAS and 32% Growth in Revenue Using Pmax Campaigns
26%
Increase in Transactions
32%
Growth in Revenue
About Client
Creatures of Habit is a leading e-commerce retail brand that promotes high-quality essentials made from the finest all-natural fabrics. They are into the segment of modern luxurious classics and emphasize sustainable clothing.
Business Challenge
The primary challenge was to enhance the online transaction volume and overall revenue while maintaining a focus on sustainable growth. The aim was to reach and engage the most pertinent audience segments effectively.
Business Impact
The approach led to a 26% increase in transactions, a 32% rise in revenue, and a significant 23% improvement in ROAS. Additionally, there was a 40% increase in average order value, reflecting stronger customer engagement and higher spend per purchase.
“We set a clear goal of achieving a ROAS of 3, Tatvic has taken the target seriously and used new campaign types and strategies with the help of meta and google to help us achieve the same. Looking forward to scaling the performance further with the team“
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