A Leading Consumer Electronic Brand: 70% Reduction in Data Discrepancies between CRM and GA
70%
Reduction in Data Discrepancies
Below 15%
Discrepancy rate maintained after 3 months
About Client
The client is a leading consumer electronics brand and a global technology leader, known for offering innovative electronic products worldwide.
Business Challenge
The client faced significant challenges due to data discrepancies exceeding 50% between Google Analytics (GA) and their CRM system, which impeded accurate performance measurement and decision-making. The specific issues included:
1. Missing Tracking in the Purchase Journey: Certain interactions were not tracked due to incomplete parameter passing.
2. Delayed Payment Gateway Responses: Delays impacted the accurate recording of transactions.
3. Incorrect GA Snippet Implementation: Faulty implementation resulted in browser-specific tracking failures and inconsistencies.
4. High Loading Times on Success Page: Excessive API calls caused transaction failures and data gaps.
Business Impact
The project delivered a 70% reduction in data discrepancies, enabling improved campaign optimization, more accurate reporting, and scalable analytics capabilities.
“We gained clarity on conversion tracking through comprehensive audits and system optimizations. The improvements have significantly increased our confidence in data accuracy and campaign measurement.”
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